Data-based packaging design solutions.


Discovery. Design. Solutions.

Datashapes is an applied research and product development company that pioneers new types of packaging products aimed at addressing critical issues in healthcare.





Products are intended to improve and make our lives easier.
When product usability is incompatible with the intent of a product’s design, innovation becomes necessary.


Product usability issues:



We translate how people use products into data,
and create new solutions which better suit consumer needs.





Medical device packaging projects center on innovation, usability by lisa.pierce@ubm.com